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This is a VERY important Post today!
One of the biggest keys in getting people to come to
you is knowing what buttons to push.

Simple as this may sound, it’s actually not as straight
forward or as easy as one might think.

It can take some serious organized thought.

Anytime you give your prospect any kind of
message, you have to thoroughly examine it and
make sure that the things you’re trying to sell them
are the things that really matter to them.

To this day, despite the fact that I’ve had this self-
evident truth repeatedly drilled into my head from
countless sales and marketing courses, I still find
myself at times selling the wrong benefits to my
audience.

I’ve learned that it isn’t enough to just walk a mile
in your prospect’s shoes… you have to LIVE in
them.

Pinpointing and fulfilling their true wants and needs
is something you have to obsess over. It needs to
become the predominate thought in your mind.

So let me ask you: In OUR industry, what are our
prospects really after?

More money? More time? Freedom from the 9-5?

Nope.

These are just surface desires that are plainly visible
to anyone at first glance. You have to look past the
obvious. You have to go deeper than that.

(Unfortunately, rarely does anyone in Network Marketing ever
emphasize anything beyond these things).

How about more specifically: Enough money so that
they can take that trip to Italy they’ve been wanting
to do for 5 years? Enough money to pay off all their
credit card debt and their car loan so the only major
monthly payment left is their rent/mortgage? How
about enough time freedom to start exercising for
45 minutes every day like they’ve always wanted
to?

That’s a little better and yes, they are after these
things… but it’s still going in the wrong direction.

These are all end results and they are important, but
there’s still a huge gap in between where they are
now and where they want to be.

It’s your job to fill in that gap.

See, what they’re REALLY after is a way to obtain
these things.

A “how.”

And contrary to popular belief, network marketing is
not a how. It’s a “what.”

If money, time, etc were really all that your prospect
was looking for and network marketing really was
the answer he needed, then merely telling him that
your opportunity can give him a six figure income
while working part time from home would be all
that was needed to sign him up.

Does it work that way? No.

That’s because in reality, network marketing
MIGHT be a way for him to achieve all those things…
it’s just that he hasn’t been convinced of that yet.
He has to clearly see that it will work for him first.

Network marketing is just a vehicle and vehicles don’t
operate themselves. People need to be shown how to
work them.

It’s no different than stocks or real estate – both
vehicles that can help you reach an end goal.

No one needs to be convinced that it is POSSIBLE
to get rich through those two vehicles. Everyone
knows that.

But what they don’t know is HOW to use those
vehicles to get rich. That’s the missing puzzle piece
that’s keeping them on the sidelines.

Same thing with NWM. The desire is already there
(provided you’re doing a good job of targeting the
correct audience). If you can just give them the how,
they will flock to you in droves.

The most burning question your prospect has is:

“Is this going to work for ME?”

They see all the circles and the commission levels
and the big payouts and even all the success stories,
but they need to know how all that’s going to happen
for them.

It’s very hard to visualize a legitimate six-figure-a-
year business being built from the ground up using a
hastily thrown together names list of all the people
they know.

The way you fill in the blanks for them and answer
the question of how it’s going to work is by
emphasizing the most crucial component of any
business: The marketing system being used.

Here is the number one Marketing System out there today that I use and have put together for my Mastermind Team:

http://www.nononsensenetworkmarketing.com

This is the most important benefit of your
opportunity.

(That is… unless you’re using warm market/cold
market prospecting. In which case, this benefit has
basically been destroyed. Because if the way you
came in touch with your prospect was by butting
into their lives with a sales pitch they never asked
for – whether they already knew you or not – you’ve
just shown them exactly how they would be doing
business if they joined your opportunity. And that’s
not good because no one wants to be a sleazy
salesperson. On the other hand… if your marketing
system drew them to you first and all you did was
wait for the call or open your email inbox to find
someone who wants more information, how much
easier do you think it would be for them to visualize
themselves doing what you do? After all, it got them
there didn’t it?)

Most people in our industry go nuts about the
product and the comp plan and even the timing of
the opportunity, but none of that means anything to
a prospect because that doesn’t tell them HOW
they’re going to be able to make it work.

Even if they really ARE getting in on an opportunity
that’s so unique it really does only come around
once in a lifetime, so what? They still have to market
the products and the opportunity to other people to
make any money don’t they? How are they going to
do that?

A good marketing system answers that question because it,

above all else, will determine their success or failure.

http://www.nononsensenetworkmarketing.com

It gives them the “how” instead of the “what” -
which is what they’re really looking for.

If you can successfully convey this to them, you’ve
made a bullet-proof case that’s literally left them with
no reason not to take the next step.

When you target the right audience, the question
is not whether or not they want what you’re offering.
The question is whether they believe it will actually
do what you say it will.

To Your Success,

Keep On Growing. I Believe In You.

Eric Henderson

P.S. – Don’t forget to check out the only Marketing System that meets my criteria for building your Network Marketing business to unlimited heights:

http://www.nononsensenetworkmarketing.com

Hi My Fellow Network Marketers and Entrepreneurs,

This article was inspired and taken from Rich Schefren and his writing to Entrepreneurs.

CLARITY & CERTAINTY

It seems to me that’s what many of you are missing.

O.K., the first thing you need to know is clarity (in everything) always comes first.

It always does.

In fact, with clarity, you’ll have…

ALL THE CERTAINTY YOU NEED!

See what I just did?

I just cut my work load in half!

Whew…I’m thinking I might just pull this off now.

I’m going to pose four questions that have the power to totally transform your Network Marketing business starting right now.

But, please, stick with me. Because each answer sets up the next question. Which means you might not “get-it” until the fourth and final question.

But sure as night follows day… before we’re through… it’s going to hit you like…

A TON OF BRICKS!

Fill In Your Information Below To Gain IMMEDIATE Access To A Group Of World Class Internet Network Marketers Who Will Work 1-on-1 With YOU Until You Achieve The Results You Desire In your business (Access to this information will only be available for a limited time due to the demand)…

Hello My Friends,

Today is a unique Post that I wanted to put together…Actually it is more of an experiment.

Can you write a valuable blog post made up entirely of questions?

I think i can, but will you give me your opinion by commenting below once you finish reading it?

Should we begin? I’m ready, are you?

How’s your business going? Is it doing as well as you used to dream it would? Do you think you could improve it right now?

If you were forced to, what could you do right now that would move your business in the right direction? Are you willing to commit to doing it today? If you are willing, will you write it down right now, so you don’t forget?

Do you procrastinate? Why do you think you do it? Do you really enjoy the activities you do instead? If you had to choose, would you say it’s a fear of failure, or a fear of success? Could it just be a bad habit?

If procrastination was just a bad habit, would you be willing to create a new habit of being action oriented instead? If so, can you commit to doing that one thing that’ll improve your business (the one I asked you to write down) as soon as you finished commenting on this blog post?

Do you think this is an interesting experiment so far? Are you getting value out of it? Should I assume if you’re still reading you are? Should I continue?

Have you ever stopped and thought about how much you already know? Can you imagine how different your life might be if you applied everything you already know? Could blog posts like these that just ask questions (instead of telling you more to know) help you use more of what you already know? If so, do you think you might see more blog posts that are made up of just questions like this one?

Do you think if you share really good content with your prospects they would immediately listen to you? What if they already had enough? Don’t we all have enough already?

Well, if good content isn’t enough to get people to follow you, what does get people to take action? Don’t you think people are looking to solve a problem or problems? So, what if your content helped your prospects understand their problems better and showed them how you  can help them solve it? Do you see how much more effective this sort of content would be?

Have you ever read ‘The Network Marketing Manifesto’? Isn’t that what I did when I wrote it? Do you want a FREE copy of it? Just email me at: talktoerichenderson@gmail.com

and put in the subject line: Please send me ‘The Network Marketing Manifesto’.

Are you clear what problems your business or your product(s) solves? While I’m sure you know a lot about what you sell, how much do you know about the problem it solves?

Do you know more about the problems your prospects experience than they do? Don’t you think you should? Because if you did, couldn’t you write great content that helped your prospect better understand their problem? And wouldn’t they trust and like you more because you knew their problem so well?

Then when you told them about what you offered and why it was the best way to solve their problem, don’t you think a lot more of them would buy it? Are you now going to learn more about your prospects problems?

Would you like to know how I learn more about my prospects’ problems? Do you want me to tell you in my next blog post? If so, will you tell me that in the comments below? If not, would you tell me what you do want me to write about in the comments below?

So, what do you think? Would you believe me if I told you this was one of the easiest blog posts I’ve ever written? Does that matter to you anyway?

Should I write some more posts like this? Would you be willing to read them if I did?

If you had to guess, do you think more people will like this or hate this? Won’t you know after you read the comments below?

Before you go, can you do two small favors for me?

1. Would you tell me what you think (below)?
2. Can you tweet this, tell others, and ask them what they think to?

Should I say thank you in advance?

Are You Keeping On Growing?

Do YOU know that I Believe in You?

My Best Always,

Eric

Happy Monday Everyone!

We are returning to our Entrepreneurial roots! This is what so many nations were built upon. I want You to think  about you and your life. What do you want to achieve? Why? You can do it in this industry! Think about where our industry has been and ESPECIALLY where it’s going. And most of all, about what you can do, not just to survive, but to thrive and prosper in the years ahead.

The Network Marketing industry can be SO much more! It can be the economic salvation to millions of people all over the world if treated correctly and educates people on the ‘New Network Marketing’ and the Paradigm Shift that is taking place. I want you to be a part of that wave of new opportunity! That is why I felt compelled to write so much on this incredible industry.

We are now entering the age of the entrepreneur. Network Marketing is perfectly poised for an absolute explosion in the current economic environment and offers unprecedented opportunity to an unlimited amount of people.

What is so fantastic about this time in history is that with the age of the entrepreneur comes lots of personal wealth for network marketers. And, as with what is inherently built into the network marketing culture of moral and family values, people helping people, etc., this type of shift with home-based businesses also brings parents home to be with their children, many new personal freedoms and controlling your own destiny.

Network Marketing is an idea whose time has FINALLY come!

What is an entrepreneur anyway? An entrepreneur is the highest profession you can have in life because of the value you can bring to other people. Entrepreneurs create the jobs and stimulate the economy. Most importantly, I know of no other more powerful industry than Network Marketing to bring value to other people through fantastic and unique products and services as well as a financial opportunity that can truly allow any individual to change their life.
Keep On Growing!

Sincerely,

Eric