Archive for August, 2010

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If you’re completely serious about making your MLM business a success, and are truly and deeply committed to achieving your goals, then you MUST being learning online MLM marketing strategies.

Now, obviously because you are reading this article you understand that utilizing the internet is important. If you’re reading this article, you must understand that so are thousands of other people! The internet is an extremely powerful tool. There are 1.8 Billion people at your fingertips!

Now, I don’t know about you, but in every network marketing company I have ever seen, you only need a VERY SMALL percentage of those 1.8 Billion people to make a six and seven figure income for your self.

Now, keep in mind I’m speaking from experience here. As soon as I began using online MLM marketing strategies in my business, I noticed a HUGE difference. People who are LOOKING for a business simply found me online. I began generating unlimited leads and customers. I was able to sponsor more people than I ever had been able to before, and even started making money when people said NO to my opportunity!

My friend, this can all happen for you, too. If you have the right training and mentoring, this can be your reality.

Now, I have to admit that the old-school ways of doing things – they ways I used to use to build my business – were just plain uncomfortable and weird. You know – anywhere that wasn’t home you talk to everyone about your business, ask random people for referrals, use the “3-foot Rule” (which is really awful), constantly talk about my products, et cetera.

When you constantly feel like you have to talk about your business, when you have to chase after people, you stop having fun. But this is what 98% of the people in the home based business industry do for business development. It’s not very professional. Now there is a way that you can stop “prospecting” in the mall, bombarding people to convince them they need your opportunity. Do you want to take advantage?

The point is that online MLM marketing strategies are a much more INTELLIGENT way to market your business in the 21st century.

Check out what the top online mlm marketing strategies are, go to Eric Henderson’s industry acclaimed online mlm marketing strategies resource to get started immediately!

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Are You Still Working For Money?

I am sometimes asked, “Why do so few people make it to the top of their network marketing system?”

The truth is, the top of the network marketing system is open to everyone—unlike traditional corporate systems, which allow only one person to reach the top of the company. The reason most people do not reach the top is simply because they quit too soon. So why would someone quit short of the top?

Most people join only to make money. If they don’t make money in the first few months or years, they become discouraged and quit (and then often bad-mouth the industry!). Others quit and go looking for a company with a better compensation plan. But joining to make a few quick dollars is not the reason to get into the business.

The Two Essential Reasons to Join a Network Marketing Business

Reason number one is to help yourself. Reason number two is to help others. If you join for only one of these two reasons, then the system will not work for you.

Reason number one, means that you come to the business primarily to change quadrants—to change from the E (Employee) or the S (Self-employed) quadrant to the B (Business owner) or I (Investor) quadrant.

This change is normally very difficult for most people—because of money. The true E or S quadrant person will not work unless it is for money. This is also what causes people to not reach the top of the network marketing system: they want money more than they want to change quadrants.

A B quadrant or I quadrant person will also work for money, but in a different way. The B quadrant person works to build or create an asset—in this case, a business system. The I quadrant person invests in the asset or the system.

The beauty of most network marketing systems is that you do not really make much money unless you help others leave the E and S quadrants and succeed in the B and I quadrants. If you focus on helping others make this shift, then you will be successful in the business.

As a B or an I, sometimes you don’t get paid for years; this, a true E quadrant or S quadrant person will not do. It’s not part of their core values. Risk and delayed gratification disturb them emotionally.

Delayed Gratification and Emotional Intelligence

One of the beauties of network marketing is that it focuses on developing your emotional intelligence as well as your business skills.

Emotional intelligence is an entirely different matter from academic intelligence. In general, someone with high emotional intelligence will often do better than someone with high academic intelligence but low emotional intelligence. That explains, in part, why some people do well in school but not so well in the real world.

The ability to delay gratification is a sign of higher emotional intelligence. In a recent study of emotional intelligence, it was found that people who could delay gratification often led more successful lives than those who could not.

This is why the educational system inherent in a good network marketing opportunity is so important. It’s the emotional education or emotional intelligence aspect of their programs that I find so valuable for people.

Many people write me and tell me they loved my book, Rich Dad, Poor Dad, but I fear that many of them don’t get the most important point of the book: Lesson #1, “The rich don’t work for money.”

Once I have built or bought an asset, that asset works hard to make money for me. But I will not work for money—I will work only to build or buy assets. Those assets make me richer and richer, while I work less and less. That is what the rich do. The poor and middle class work hard for money, and then buy liabilities instead of investing in assets.

What Kind of Asset is a Network Marketing Business?

Remember, there are two reasons required to be successful in network marketing: to help yourself, and to help others. Reason number one means helping yourself get to the B side of the quadrant. What about reason number two

The beauty of most network marketing systems is that you don’t really make much money unless you help others leave the E and S quadrants and succeed in the B and I quadrants. If you focus on helping others make this shift, then you will be successful in the business

If you only want to teach yourself to be a B quadrant and I quadrant person, then a true network marketing system won’t work for you. You may as well go to a traditional business school, which focuses only on your becoming a B quadrant person.

The beauty of a network marketing business is that your goal is to create assets, which are other B’s working under you—and their job is to create other B’s working under them. In traditional business, the focus is for the B to have only E’s and S’s working for them.

The type of business I was taught to build is a business with me at the top and E’s and S’s at the base. I really don’t have room at the top for many other B’s, which is why in my businesses, I strongly recommend that all my employees look into network marketing as their own part-time businesses.

The traditional corporate system really is a pyramid, because there are a few B’s and I’s near the top, and more E’s and S’s at the base. A network marketing system is a reverse pyramid: its primary focus is to bring up more and more B’s to the top.

One type of pyramid, the traditional type, has its base on the ground; the other type has its base in the air. It’s a pyramid that pulls you up instead of pushing you down. A network marketing business gives everyone access to what used to be the domain only of the rich.

Want To Be At The Top Of Your Network Marketing Company? If so, You Will Need To Get Training That Your Network Marketing Company IS NOT and Cannot Teach You…

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Keep Growing…
Eric

This passage is excerpted by permission from The Business School for People Who Like Helping People, by Robert T. Kiyosaki, with Sharon Lechter, CPA, authors of Rich Dad, Poor Dad.

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So, you are looking for fresh MLM leads right? What if there was a way for you to Generate MLM Leads Live and hot as they say, for FREE? Well, this article is going to help you with that BUT more importantly, it is going to open up your eyes to something so powerful that you will never look at MLM leads the same again – PERIOD.

How would you like to never have to spend any more money on leads for your business ever again? Would this make a difference in your business? And, what if the leads you did have were always coming to you and wanted to partner with you and looked at you as an expert and a leader?

You see, you must understand something about building a Network Marketing business… Your #1 target market includes only 2 groups of people:

1. Current network marketers.

2. People who are actively seeking information about getting started in the industry/people who are entrepreneurial.

Sponsoring people becomes a daily habit when you start focusing your energy on your BEST prospects. The same goes for your customers when you know how to target people who are interested in what you have to offer. You target the right people and educate them on your products and services that they do not know exist, that can change their life in a positive way, and you have a customer for life.

Also, since MLM is all about word of mouth advertising, these customers will likely spread the word to other people about your products and services creating more business for you.

By the way, do you know who makes your best distributors/teammates? People who were your customers first! They believe in the products and are products of the product. I call this Retailing to Recruit.

The Paradigm Shift for you when it comes to generating MLM leads for your business.

TOP EARNERS DON’T PROMOTE THEIR NETWORK MARKETING BUSINESS OPPORTUNITY! Why?

IT’S THE FASTEST WAY TO GO BROKE!

So what do you market to these current or aspiring network marketers/entrepreneurs who could care less about your business at this point???

Well, let’s consider for a second what ALL network marketers are looking for, including.

1. Leads & Traffic – they have no idea how to funnel quality prospects through their sales funnels.

2. Money – there’s a 95% chance that they’re spending more money than they’re making with their business.

3. A System to follow – chances are if they are seeing success in this industry, their team is still struggling to duplicate it because there is no system in place.

4. A Leader to follow – this is really #1… Leadership is the greatest commodity on earth, period.

What if you provided such valuable information that your prospect actually perceived you as an expert, a true professional, maybe even the leader they’ve been searching for? Can you imagine if prospects actually started to contact you and ask you about what you do and how they can get involved with you? This is the Paradigm shift I am talking about. I am going to show you how to do this and have a never ending stream of prospects coming to you.

Now You’ve Been Warned: The information here is going to give you a realistic way to say goodbye forever to cold calling, buying fresh MLM leads, prospecting, chasing family & friends, and EVER getting rejected!!

Instead, it is time you start building a REAL business with QUALIFIED people.

How valuable do you become at this point in the eyes of your prospect?

What if, on top of all of this, you could position yourself as an expert in the network marketing industry even if you haven’t personally had any success in the industry…YET?

This is EXACTLY how the top earners play this game! It’s all about relationships. That’s all this industry is. It’s about RELATIONSHIPS!

I’ll let you in on a little secret: The top earners realize that the network marketers you build relationships with today will be your top producers tomorrow. We as top producers also realize that the actual Network Marketing business you’re trying to build has very little to do with your success.

People get started with YOU because of YOU, NOT your business!

So, your next step, if you are at all serious about generating fresh MLM leads for free daily, and never buy leads again, access Eric Henderson’s presentation to generate MLM leads online starting right now.

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Unless you already know that using online MLM marketing strategies is a must for building your business, don’t even bother to read this article.

Now obviously since you are still reading this, you are serious about using the internet as a large part of building your MLM business.

This is the truth: You MUST use online MLM strategies if your business to be successful. Why is that? Simple! It’s because using the internet will allow you to build relationships with thousands of people from all over the world, all at the same time. And these are people you would never have met otherwise.

Can you see how powerful this is? You can LASER target your marketing strategies to focus on certain groups of people, down to the zip code the reside in!

Honestly, you will laugh at those who are still using only offline tactics to grow their businesses when you see the internet marketing strategies that the top earners use.

I think you get the point. But just to make sure, here are some funny (but very true) comparisons to think about:

1. Wandering around in shopping malls and Wal-marts VS. Hanging out on social media like Facebook and targeting only people who are right for your MLM business.

2. Advertising in the classifieds, having no idea who is seeing it or reading it and whether the ad is even working VS. Advertising online via PPC (Pay-Per-Click) where you can track every last person who sees your ad and whether it worked.

3. Pitching your opportunity and company products and brochures VS. Branding and Positioning yourself with your own Blog.

4. Building a limited sized names list of your friends and family who are not even interested in your business VS. Building a ‘names list’ of UNLIMITED people looking for what you have to offer online with your own autoresponder.

Like I said, I’m sure you get the picture.

This doesn’t mean that I think you should stop building your business offline. But I do think that there is no comparison. If you are not using online methods to build your business you are simply missing out.

What it all comes down to is combining online MLM marketing strategies with offline tactics. This is what the top earners do and what anyone who will be the most successful will be doing from this point on in this industry.

Looking to find the best Online MLM Marketing Strategies? Visit Eric Henderson’s Online MLM Marketing training resource today.

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Quick Time Management Tips For Internet Marketers

Pay Attention to this short BUT powerful article my friends,

The lure of marketing you business online lies in the potential to make lots of money from multiple income streams without having to spend more time at the office or working for a boss. It is the stuff of which dreams of financial freedom are made. Many people new to internet marketing find that striking a balance between business and the lifestyle they crave is difficult to achieve. As an internet marketer, you need to practice good time management to get things done.

Review projects often
Start by listing down everything you need to do for each project. Identify which projects work and which do not. Keep the ones that are doing well while discard those that are just a waste of your time and resources. Consider partnering with someone qualified to do a new project that you’ve been considering instead of starting from scratch to save time.

Systemize
Every internet marketer should have a project management system like BasecampHQ which organizes projects, team members, tasks and schedules efficiently. Basecamp is a relatively inexpensive web-based system that can even be accessed via your iPhone, making it easy to stay on top of your projects and team wherever you go. It acts as a virtual office where members of your team can check off to-do lists, write messages or upload files on the system.

Mail filters
A lot of the messages that go into your email in-box may be things that you don’t need to read and which keep you from seeing the ones that require your immediate attention. Identify which emails you can read later (if ever!), like those from Facebook or newsletter subscriptions, and use filter preferences to direct these to individual labels assigned to them. Gmail and Yahoo Mail both have labels and filters under mail options. Another simple way to increase your productivity is by limiting the amount of time you spend on social networking sites, unless you’re conducting a specific marketing campaign around it.

Outsource
You might be spreading yourself too thinly by doing everything yourself. Delegate some of the tasks which you may not be good at like internal accounting and book keeping, content writing and web development. Outsourcing ensures that tasks are done well, minus the headaches of doing them on your own. While I still do my own simple web pages and sales copy, I outsource a great percentage of my articles and website projects to give me time to focus on other matters. I also recommend you outsource your home duties too such as lawn mowing….

Manage this well and profit
Having control over your time may be one of the perks of being an internet marketer but if you’re not careful with how you allocate it, you may be missing out on a lot of opportunities to increase profits and to enjoy life.

Want to MASTER Yourself, Your Marketing, and Your Time So You Can Live Life On Your Terms…? Join My Newsletter For All Future Updates On This and Many Other Subjects That Will Take Your Business To Unlimited Heights…

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To You Mastering and Maximizing Your Time and Business Building Efforts,
Eric Henderson

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Greetings My Friends,

I just had to post this today! So DAMN Inspiring!!!

Start living with a ‘NO EXCUSES MENTALITY’ From Now On. What do you think this woman could accomplish in our modern world today? It makes me feel like I have not accomplished a thing after reading her story…

I hope this inspires you to go out there and kick some butt and take some names my fellow Entrepreneur friend!

To striving just as Madam C.J. Walker did many years ago,

Be Awesome!
-Eric

-Oh, by the way, wait til you read about the 2 ‘Magic Powers’ that we all possess below…

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Occasionally, the unthinkable occurs.

I run out of the trash-fiction that I like to read – and as a last resort, I pick up “emergency reading material” like Oprah Magazine. (My wife gets it. Not me! I swear! I only read manly stuff like “Liquor Soaked Brawler’s Digest”.)

And usually, like I do with all magazines, I just like to read the ads.

I was about 78 pages into it when, for some reason, I started reading an actual article about successful women.

And that’s when an amazing lady jumped out of the page at me.

Her name is Madam C.J. Walker and here she is:

And let me tell you, this lady could have …

Kicked All Of Our Asses …Combined!

Here’s why:

First, the article in Oprah didn’t say much about her except that she became extremely successful selling hair products door-to-door.

All I can really remember is it had her picture and then it mentioned her success.

Now, being a former door-to-door man myself, I decided to check her out.

Here’s what I found:

First, she was born in Louisiana.

On a farm.

In 1865.

Not really an ideal time and place to be born if you’re:

  1. A woman.
  2. African American.

But she had plenty of additional challenges to face.

She was an orphan at age seven.

At age 14, she got married …reportedly to escape the abuse that she was suffering at the hands of her brother-in-law.

She became a mother at age 17, and a widow at age 20.

She supported herself and her daughter by picking cotton on a farm, by being a laundress, and by working in a barber shop. From what I can tell, the most she ever made during that time was $1.50 a day.

But It Got Worse

At around 25 years old, she began to develop a a condition that caused her to start balding.

Can you imagine? As if she didn’t have enough to deal with …now the poor lady’s hair is falling out.

(And we whine when our cell phone drops a call every now and then… kind of embarrassing.)

Anyway …

Here’s Where It Gets Good

It shouldn’t surprise you that she quickly became a student of “how to fix this damned balding problem”.

In fact, she researched all kinds of treatments, and eventually discovered that sulfur could abolish the scalp disease that was causing people to lose their hair.

(Apparently, people lost their hair a lot back then because they didn’t bathe as much. They would get some nasty scalp infection and their hair would fall out. But if you treated the problem with sulfur, you could knock it out.)

So she did the only logical thing to do, which was to start her own business …selling a product called “Madam Walker’s Wonderful Hair Grower”.

Keep in mind, she was just starting out and didn’t have a big budget (probably NO budget at all) so she had no choice but to …

Go Out, Grab The World By The Balls, And Bend It To Her Will!

And the first thing she did was to go door to door, selling her product.

Listen – nobody really embraces a door to door sales person with open arms these days, you know?

But imagine what it must have been like for Madam Walker in the racist and male dominated environment she was working in back then.

…That took some cojones.

How many times do you think she was rejected?

How many doors do you think were slammed in her face?

How many insults did she hear?

I’m willing to bet she even was threatenedregularly.

But did that stop her?

Hell No!

Not only did she survive …she thrived.

Mrs Walker hung in there and sold more products, developed new ones, and finally opened up a factory in Indianapolis.

By 1913, she was traveling around the world training other women to sell her products.

…And by the time she died in 1919 at age 51, she had become

The World’s First Female Self-Made Millionare!

Against incredible odds, wouldn’t you say?

Man – what a story.

Did I mention that her parents were former slaves? I don’t think I did.

So her story is amazing, and I think her success is largely due to one critical characteristic:

The Amazing Ability To Get Off Of One’s Ass And Get To WORK.

Seems we have a lack of that ability these days.

Think about it.

The real secret to success is to get out there and work like hell.

And when we think about Madam C.J. Walker, it’s painfully obvious that …

We Have Absolutely NO Excuse For Failure

Actually – let me rephrase that.

In the beginning, failure is pretty much inevitable.

A first-time home run is about as rare as an honest politician.

Hell, I’ve been at this game for about 4,000 consecutive days. All day, every day – and almost everything I start takes a few tweaks before it works.

And some projects don’t work at all.  Such is life.

So yeah, failure is OK.

But here’s the thing,

You Have To Get Up, Brush Yourself Off, And Get Back In The Game

That is the magic power of the successful entrepreneur.

Actually, there are really only two magic powers that I’ve seen – and these are present in every successful person I’ve met, worked with/for, or studied.

Here they are:

Magic Power #1: The ability to get started.

Holy crap, this is a big one.

I just got back from two straight weekends of speaking and the biggest thing I saw plaguing the people who were struggling was the inability to get started. This really interested me so I tried to discover the hold ups.

People were stuck on trying to figure out what web host to use, what microphone to use, what email provider, and so forth.

And look – I’ve been there, and I was broke when I was there – so I can relate.

But here’s the deal.

Most of the time all the research, the preparation, the making sure everything is “perfect” …most of the time that’s secret code for

“I’m Scared!”

Scared it’s not gonna work.

Scared you’re gonna look stupid.

Scared you might lose some money.

Scared you’ll be judged

So let me help you out here and tell you right up front that …

All That Bad Stuff Is Almost GUARANTEED To Happen!

Your very first site is probably gonna look kinda terrible. (Mine still have that “made in 1998″ look).

Your first sales letter is probably gonna need tweaking.

Google will probably “slap” your first ad campaign. And if they don’t, you’ll probably spend and “lose” a few bucks getting enough traffic to test your offer before you start making sales and profits.

Your square friends will almost certainly judge you and talk behind your back about what a fool you are for trying to make money on the Internet. At least one of them will believe you’ve fallen for a get-rich-quick scheme.

And since you’ll be putting yourself out there in the interwebz for the whole world to see …you’re probably going to look stupid to someone. (And if you don’t, you’re doing it wrong.)

So …that’s the way it is.

And since you know it’s all definitely going to happen (barring some miracle), you can finally stop worrying about it and just get it all out of the way!

Better to go on ahead and power through it, you know? Hurry up so you can get to the good stuff. Like cramming down the vegetables when you were a kid so you could finally get dessert. (I still do this).

And once you do …you can practice

Magic Power #2: The Ability To Step Back Into The Ring

Business is like boxing in the sense that you will, without question, get knocked around a little.

Know what I mean?

And do you think there’s ever a conversation where a dude wants to become a boxer and this happens?

Dude: “Coach? Can I talk to you a minute?”

Coach: “Sure, son. What’s on your mind.”

Dude: “Well, I think I want to be a boxer.”

Coach: “That’s great. We can start training on Monday.”

Dude: “OK. But …Coach?”

Coach: “Yeah?”

Dude: “Do you think I’ll ever get …you know …hit? Like, do you think anyone is gonna …you know, punch me?”

Coach: “GET THE HELL OUT OF MY GYM!”

I know, I know …never happens. In BOXING.

But it damn sure happens in business.

People get started (which is a huge feat in and of itself) and then just get floored by the first setback.

It takes them by complete surprise and it makes them want to quit.

I suppose it’s natural.

But what’s not natural …and what really breeds success …is that ability to brush yourself off and start over.

Just like the champion boxer, you gotta get up and step back into the ring. If you do that enough times, you’ll be tough as a pit bull and you’ll start winning.

And it doesn’t take too many wins before it all starts to add up.

But man, if you don’t get back in there and take another shot …you’ll never win.

And listen: EVERYBODY I know who’s achieved lasting success has, often on more than one occasion, gotten the shit kicked out of them in business. Many have lost everything before they finally “made it”.

Damn sure happened to me, I can tell you that.

Here are some of the businesses I’ve effortlessly run straight into the ground (it’s a talent.):

1. Used Car Lot (the prestige!)

2. Underground Dog Fencing (don’t ask)

3. Roofing Contractor and Commercial Repair (even more prestige!)

4. Merchant Bank Card Processing (failed attempt at “legitimate” business)

…And of course, this is before I got online.

Once I got online, I was able to have my most spectacular failure to date …the dreaded Instant Internet Empires, which got the attention of the FTC and ultimately earned me a nice lawsuit which cost me everything I had.

Literally. Everything.

And you know what? All those failures SUCKED. They were embarrassing. And sometimes scary.

…Getting back up and stepping into the ring again was hard.

But worth it.

And if an orphaned daughter of former slaves can work her way up through the racist hardship of the economically depressed deep south …and become the world’s first self-made female millionaire …then what possible excuse do WE have?

Do you think it was easy for this lady to just walk outside and start going door to door? Hell no!

Do you think it was easy for her to keep going after hearing insults and rejections every day? Of course not.

But she did it anyway. Because that’s what it takes sometimes.

Now get out there and take what’s yours.

- Frank
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Note: Special thanks to C.J. Walker’s great granddaughter, A’Lelia Bundles, for sharing her writings with the world at www.madamcjwalker.com. …And for giving bloggers permission to reference her work. A’Lelia has written a book about Madam Walker’s life and you can get it here.

Did You Like This Post? Lot’s more Gems where this came from…Stay up to date with everything I put out…

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Frank Kern sent this recently. It has some very powerful lessons within it that you can take and apply to your business and make some great improvements…

Keep on keeping on my friend!
Eric

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Let me tell you a story.

About two years ago (give or take) a couple of guys contacted me asking me to be in a documentary movie they were making about Internet Marketing.

They were cool enough guys and all, but I said no.

The reason I refused is because I just don’t want that much recognition. I don’t want to be rich and famous. Just rich. Besides, you can end up looking pretty stupid in a documentary that you don’t have editorial control over. And I do a good enough job of looking stupid on my own, thank you very much. Don’t need any help there.

…So I passed on the offer.

A few months go by and I discover that these guys have gotten just about everyone in the Internet Marketing Scene to be in the movie. …Queue the peer pressure.

So now they enlist my friends to put the pressure on me. They used all kinds of persuasive techniques ranging from, “Dude, you gotta be in this movie.”

…To, “Frank – quit being a hermit and get in the damn movie.” ”

And finally, “What the hell is wrong with you?? Get in the damn movie already!!”

But still I held my ground. Peer pressure be damned!

Don’t wanna be in a movie. Not my thing. Too weirded out. Thanks anyway.

So time goes by and I get to be friends with the guys making the movie. They quit asking me about it and I sort of forget all about it.

They came to my birthday party and brought home made beer. Strong home made beer. Well played. Then I see one of them again at Andy Jenkins’ wedding. (I was the guy who performed the wedding ceremony, by the way. Awesome.) We shoot the shit about random stuff and a good time is had by all.

But no mention of the movie. It looked like I had gotten away scott free!

But Then They Used The Most Devastating Persuasion Technique Known To Man!

About a week ago, I’m checking my email and I see this:

Then I see a video in my email so I click on the link and it is all about how great a guy I am and how much they admire me and love me and blah blah blah…

Damn These People!

Now I pretty much HAVE to do the movie. If I didn’t, I’d be a real asshole, you know?

I mean …who can say no after such an exhibit of total coolness? Not only have these guys been super-cool to me for the past two years or so, now they’ve taken the time to create this montage video above.

Never once nagging me or hassling me …just being super nice until I “cracked”. Now I’m happy to help them and I’m proud to be in their movie. In fact, I feel kinda like a tool for refusing in the first place.

The fact is, they got me. They “killed me with kindness”, so to speak.

And you wanna know something?

This Tactic Will Work In Any Situation!

Like …oh, I don’t know … maybe your business.

You should never underestimate the power of being totally cool to people and doing good things for others. I’m not talking about being manipulative and lame. I’m talking about just being a genuinely nice person who actually gives a damn.

Goes a long way.

Picture this:

You’ve got a guy who subscribes to your “Cat Juggling” list. He wants info on how to get started in the exciting career of Cat Juggling. (The prestige!) So you send him a few videos about Cat Jugging and he digs them.

He still doesn’t buy your stuff, but he’s stoked you gave him the free videos.

Then you send him a pdf outlining a great step-by-step blueprint for really making it big in the exciting world of cat juggling.

Once again, he’s stoked. Loves it. Thinks you’re awesome.

You keep this up for another six months. All the way up until Christmas.

The guy gets his Christmas bonus check and the first thing he does is run home to your site and buys your Super Deluxe Triple Diamond Level Cat Juggling Bootcamp-In-A-Box!

It’s the most expensive thing you sell, and here’s this guy who joined your list AGES ago …happily forking over full price for it.

Why?

Because you were consistently cool to him. You were actually nice. You actually helped the guy out. A LOT.

Here’s the deal:

People Remember This Kind Of Stuff

And when you’re cool to them …repeatedly …they will buy from you.

Think about it. Even if you’re the baddest of all marketing badasses, only around 10% (at most!) of the people who come into your funnel are going to buy from you right off the bat.

They might not have the money right now, it might not be the right time, they might not believe your claims of cat juggling heroics, whatever. We both know that the vast majority of people who come into your sales funnel do not buy right up front.

Them’s the facts.

But 90% of our efforts are often focused entirely on that tiny little segment of people who are going to buy immediately.

…And we ignore the overwhelming majority of people who have come to our site, demonstrated that they’re interested our stuff, and haven’t bought yet.

Pfui.

Do that and you’re leaving 90% of your money on the table.

Here’s What To Do Next

Make it a point to perform random acts of coolness both in your community …and by giving cool stuff away to your list.

Do this every week for the rest of the summer.

Just GIVE STUFF AWAY TO BE COOL.

For example, write a blog post every week or so outlining how to solve a problem your market is facing.

A few months back, I was doing a phone consult with a guy and he asked me how to find a product to sell. I figured that if he was having a problem finding something to sell, others probably were too …so I made a video blog post to help out.

People dug it and bought stuff from me as a result. In fact, one guy bought List Control FIVE MONTHS later …and he told me that video was what made him want to learn from me when the time was right.

Hell, you don’t even have to make your own videos. Just find newsworthy information that will help your community and give it to them.

I did that very same thing a few months back and I got tons of extra sales from it. All I did was find a cool video showing how you can use Google now to get cheap ads for your site on TV …and then I put that video on my blog and told people about it.

I put a little link to List Control at the bottom and got something like $80,000.00 in sales as a result. And even the people who didn’t buy from that little link at the bottom will still remember that I helped them.

Your readers and subscribers are no different.

Oh – don’t want to make videos? Don’t have a blog? Try podcasting. Make a weekly podcast that has actual good information in it and you’ll reap the rewards.

In fact, the word “reap” is fitting.

All I’m really advising you to do is to constantly sow the seeds of coolness in your community and with your prospects and you will reap the rewards, guaranteed.

It’s really one of the oldest success formulas known to man.

-Frank

————————————————————————————————————————————————————————————————————-

And Now To Practice What I Preach!

I just finished a 43 page PDF report and you can get it here, FREE:

http://www.erichendersonsblog.com/cp/the-network-marketing-manifesto/

It’s all about how you can dominate your company and the networking industry if you position yourself  right SMACK in the paradigm shift going on right now and I outline it for you in detail.

AND – there’s an extra surprise when you opt in to get the report :-)

I plan on publishing these reports regularly over the summer as part of a series …so let me know if you like it.

Talk soon,

Eric

P.S.

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