More CLARITY & CERTAINTY in Your Network Marketing Business‏

That stated – let’s dive in.

Question #1: What impact do you want to have on the world?

Reason it’s important: Because if you’re an entrepreneur and Network Marketer, you’ve got big dreams. You want to (I’ll quote Steve Jobs here) “put a dent in the universe”.

And your business is the living, breathing, organism that you’re going to leverage to accomplish it.

My Example: I want to radically increase the odds of success for any entrepreneur who starts a Network Marketing  business offline and/or online… while also drastically improving their life experience. To alter the world of Entrepreneurs all over the world, which then has a viral effect that impacts economies everywhere! That is at the HEART of what an Entrepreneur is and does!

(sidenote: do you see how this gives me all the direction I need to write these blog posts?)

Hint: Think… if you could… really… make the world a better place… who would it impact?… and what change would you want to create?

What Kind Of Impact Can Network Marketing Have On The World?

Something I find so amazing about NWM is the fact that it is a business/industry of people truly helping people. You are only as successful by empowering and sharing with lots of other people. The sharing of training, knowledge, success principles, etc. Where else can you go and find a win-win situation in business, where people are rewarded for by raising people up?

I often wonder how far reaching NWM can go and reach the world and make a difference…

Let’s pretend for a moment that the NWM company you are a part of does business in 30 different countries. And, let’s pretend you are from the United States and you have built your business and your organization and it has expanded into all parts of the world. Now, let us say hypothetically that you now have business partners in Iran or Iraq. Maybe even Afghanistan, Russia, China, etc.

Here is the BIG question-WHO WOULD TAKE UP ARMS AND shoot their ‘check’? What I mean by that is if we are all economically connected and vested in each others success, who would threaten that?

Maybe I am crazy, but I believe this is a way to solve some of our differences in this world. I just wanted to make a note of this viewpoint and see what others had to say.

Next…

Question #2: Why does your business exist?

Reason it’s important: This answer takes your dream and focuses it like a laser beam on what your business should be doing right now.

It’s the North Star for deciding what you want to create,  who and what you’ll need on your team, and countless more big and small decisions you make in your business.

My Example:My Business: Inter(Net)Work Marketing exists to ignite the entrepreneurial spirit in the minds of Network Marketers and Entrepreneurs everywhere… the entrepreneurial drive and desire in the hearts of our team, our company and the world … while Empowering, Teaching, Training, Partnering With and Mentoring people, while also giving advice, tools, and a PROVEN road map to building the Network Marketing business of their dreams!

(sidenote: do you see how this focuses and inspires me and everyone on My team? That our work matters? that we have a bigger vision for ourselves our customers, our prospects and our company than they might even have for themselves?)

Hint: Think about taking your answer from question #1 and clarifying it by figuring out what you’d have to do to actually accomplish it. Also, take it from your personal ambition to a rallying cry for everyone that connects with you and your business (the company management team/founders, team members, prospects, customers, etc…)

Next…

Question #3: Who are your prospects and customers… really?

Reason it’s important: Obviously, your company(if they are a great company) should know what products to bring to market, that are market driven and in demand and help you BUILD SHARE OF EACH CUSTOMER YOU HAVE. You then need to know how to market them effectively…how to position yourself… where you should be marketing… what content will really turn them on… what content will ignite a buying frenzy.. etc. Until you can answer this question spot on!

I suggest you create a persona – Create a RELATIONSHIP with them! ONE-ON-ONE! Get to know their home life… their relationship with friends and family… their biggest worries… deepest desires… major frustrations… darkest doubts… firm beliefs… biggest dreams… insecurities… suspicions…Goals…etc.

My Example: It is very personal… So should yours!

Remember this: These are the most important people in your business life – they hold the key to your success or failure. So you must get to know them intimately.

There’s no doubt you’ve heard you’ve got to love your customers, prospects and business partners – but have you really ever thought of what that means?  You know, what does it mean to love your customers, prospects and business partners? Well, I can’t go into all the details now – but…

Know this: When you fall in love with someone your usually obsessed about learning everything about them… right? So, can you honestly say you’ve fallen in love with your customers, prospects and team members?

Next…

Question #4: What are you really selling?

Reason it’s important: You’ve heard this before… You are not selling grass seed -you are selling a green lawn… you are not selling tickets to a baseball game – you are selling memories of a great afternoon a father and his kids will cherish forever.

When Samuel Johnson was auctioning off the Henry Thale brewery he said “We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avaraice”

Charles Revson, founder of Revlon, summed it up quite well when he said “In the factory we make cosmetics. In the stores we sell hope.“

In Network Marketing, we are selling products and services that BETTER improve peoples lives, and we are also Selling Vision, Dreams and Hope!

Know this: THIS IS THE MONEY ANSWER! — remember, all the answers we’ve done up to this point (while valuable in their own right) were done to better prepare you to answer this question – because the answers to this question create…

BREAKTHROUGHS IN YOUR MARKETING AND EVERYTHING ELSE FOLLOWS
THAT’LL EXPLODE YOUR BUSINESS

Hint: Our entire team gathers and talks weekly (especially to the new members of our Mastermind Team) and we brainstorm as many answers to that question – “What are we really selling here?”

You need to do this – whether you are alone in your business or you’ve got a team going already)

The difference in performance from one answer to another will astound you, open up new ways to build your business and give you the midas touch in your marketing.

Think about this: Is Starbucks just selling coffee? Is Disney Land just selling rides? Is Porsche just selling cars? Am I just selling Network Marketing, Entrepreneur and Business & Marketing advice?

See what I mean?

My Example: I’m running out of time – so I can only give you one –

Now I can assure you no one in our market  has this type of knowledge that you now possess. You are NOW an expert! You see, you are really selling the ability to help people tap  fully tap into their potential as Network Marketers and Entrepreneurs.

See how powerful this is?

Also, do you see how knowing the answers to these four questions gives you all the certainty you need?

But before I go – please know I’m putting my heart and soul into every single one of these posts. And the biggest payoff I get is to read your comments and see your retweets.

I am passionate and committed and I’ll point you in the right places… Give you my best answers to whatever questions you have… And help you in any way I can.

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So here’s what I want you to tell me today:

1 – What’s Your Biggest Take-away From Today’s Post?

2 – What From Here (this post) Do You Want Me To Expand On For My next post?

Please Re-tweet this and spead the word and help as many people as you can better themselves and their businesses!

Keep On Growing!. I Believe In You.

My Best Always,

Eric