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Are you a local business owner looking for local internet marketing services that can be applied to your marketing strategy resulting in huge growth for your brick-and-mortar business?

If so, this short article from industry local internet marketing expert Eric Henderson will give you a few simple things you can do right now to start using online marketing strategies for your business.

The fact that you are reading this article and saying to yourself , ‘online marketing for my local business is something I want to learn more about ’ shows that you are already head and shoulders above the rest of your competition.

Amazingly enough, only 26% of local brick-and-mortar businesses have even attempted applying local Internet marketing strategies, and of those 26%, at least half of them are doing it all wrong.

So there is still time for you to position your business right now and start to dominate your niche using Internet marketing services for your small business.

Let me give you three things you can do starting today to start using the Internet to get your phone to ring in new clients and customers into your door.

1.      You should and must set up your own Google Places account. This is free to do and is yours for the taking. What a Google Places account will do for you is simple. It registers you with Google as a local business and “puts you on the map” figuratively and literally.

Google will then display your business when someone searching online is looking for your particular product or service. This is a no brainer. Just do a search on Google for ‘how do I get a Google places account’? And you will be given the set-up instructions.

  1. You should and must set up an “opt-in” box on your website with an email auto-responder.  There are services that will automatically email anyone who “signs in” to your page – and they sign in using the opt-in box.  These services will design the box for you and help you set it up on your site.

This is essential to building your customer base online and marketing to existing customers.  You want repeat business, right?  If so, get your auto responder set up.  If you don’t have a website (like 70% of small businesses don’t  – amazingly!) than you need to get one.  Fast.

  1. You should and must put up at least one video on YouTube with a link back to your homepage with the opt-in box.  Tons of people who search online use YouTube to search –  which means that even if you’re on Google, if they search on YouTube and you don’t have a video, they aren’t going to find you.  This is a free service also!

This is a lot of fun, and can really bring in a lot of traffic!  Make one or more short (1 ½ to 3 minute) videos, and get them up on YouTube.  Use the same keywords you use for your site, include your URL and give a little description of your business and what you can do for the customer.

These are three great first steps toward getting your business found on the internet.  There are many more things you can do, but you have to start somewhere!  Now keep in mind there are services that will help you and manage all your internet marketing for you – from the three steps mentioned above, to all your social media, your article marketing, video marketing, and even marketing via cell phones.

One thing you want to keep in mind, however, is that there are a lot of “Internet Marketing” companies that claim to be one thing or another, and you have to know who you can trust.

Be wary of anyone who claims they guarantee number one on Google.  You want results, yes, but the only one who can guarantee that is Google itself.  And keep in mind that SEO (Search Engine Optimization) is just one small part of Internet Marketing – so look for a company that does more than just that.

Grab your complimentary report on Local Internet Marketing emailed to you immediately and discover why Internet Marketing For Local Businesses is a must for you in 2011 and beyond and how to do it the right way from the start.

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Whether you are thinking about implementing local internet marketing into your business, or if you are just at the stage of doing some research to see what this online marketing for local businesses is all about, you are on to something very big.

In this short article, I am going to give you some important information and facts that literally have the ability to assist you and grow your business to any level you would like.

Maybe you just really have no idea where to start in this whole process.

Maybe you just do not know who to trust.

Let me start off by asking you a few questions to make you think a bit.

Is your business easy to find online?

Are you active in all the places where your target customers hang out online?

Do you have an easy, automated way to follow up with them over time?

Do you even know that these things are all possible?

If you answered no to the questions above, how come?

If you have answered yes to a few of them, then congratulations. You are on the right track.

As a business owner, are you still spending money on Yellow Pages, newspaper inserts, and other old-school local media to market and build your local brick-and-mortar business?

Did you know that 24 of the 25 largest newspapers experienced record declines in circulation in the past year.

I even read an article recently that asked the question:

“Do you know why the yellow pages are like nursing homes…? Because they’re shockingly expensive, few people under 70 use them, and many who do are a little out of it.”

An interesting but very true statement when you think about it.

Now, let me give you some recent facts that you as a business owner need to know about local internet marketing.

According to Yahoo! 92% of all business searchers start by first looking online, either at home or on their mobile phones.

You see, marketing online isn’t an option anymore – it’s a requirement.

It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved.

Marketing online is no longer just about having a Web site where people come to find your business. It’s about going where they are online and setting-up virtual ‘tables’ in those locations.

The good news for you: Only 26% of small businesses have invested any time or effort in marketing online. And, out of that 26%, as much as half of them are doing it all wrong.

There is still time to get established before it’s too late.

How?

Three steps:

1. Get out there and get found
2. Engage
4. Follow up

This article just scratches the surface of what is possible for your local internet marketing options and how they can position you as the leader, expert, and authority in your niche.

But, before you spend any time or money on Local Internet Marketing Strategies for your business, get yourself a copy on the industry acclaimed White Paper ‘How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile To Acquire Customers and Build A Supportive Community’.

Grab your complimentary report on Local Internet Marketing emailed to you immediately and discover why Internet Marketing For Local Businesses is a must for you in 2011 and beyond and how to do it the right way from the start.

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Are you wondering what local internet marketing is and how you can benefit from it? And are you asking yourself if local online marketing is right for you?

Well, let’s get right into it here and talk about the top 10 most frequently asked questions I get from business owners every day. This short article will help you know what the important questions are and then you will be able to get all these most important questions answered as well.

  1. What exactly is Local Internet Marketing?
  2. How does Internet Marketing For My Local Business Work?
  3. How Can It Help My Business?

(Tip: It can help any offline brick and mortar business)

  1. Can I make myself/my business go viral on the internet?
  2. What is the difference between SEO (search engine optimization) and Internet Marketing?

(Lots of uneducated business owners have been ripped off by SEO companies that claim to promise them the world and get them on the top spot of Google over night, yet this does not happen and they get taken advantage of)

  1. Why do I need Online Marketing for my local business?
  2. I already have a website designer. How is this different? Why would I need to work with/hire anyone else to do my online marketing for me?

(The best way to explain this would be in relating it to something you will understand. When you want to build a house, you hire a builder. Then when you want to see your house, you find a realtor to sell it for you, right?

My point is that a website designer is just that, a designer. They are not a marketer. And in the analogy I used above, you would not have a realtor build and sell your house. They simple are there to sell it. They let the builder build it.

8. What exactly is Social Media and why do I need it?

9. What is/Why is it different than traditional, older types of advertising that I use/have used in the past?

10. How do I get started? This seems confusing.

Grab your complimentary report on Local Internet Marketing emailed to you immediately and discover why Internet Marketing For Local Businesses is a must for you in 2011 and beyond and how to do it the right way from the start. Get these 10 questions and more answered for you right away.

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